Oikotie’s the ABCs of Real Estate Sales (Asunnomyynnin ABC) is a step-by-step guide to real estate sales. It guides users through the sales process, from preparing to put a property on the market to closing the deal and transferring the property to its new owner.

The site’s simple design outlines all the key facts of real estate sales, making it a great resource for everyone from first-time sellers to professional house-flippers. It’s infographic design, clear layout and easy-to-understand content make the site easy to navigate.

The site provides valuable practical advice from a professional real estate agent on the inevitable paperwork that comes with selling a property, including things like taxation and documentation. It also provides users with a wide range of tools and services offered by Oikotie, including property valuation and offer forms for prospective buyers.

It’s also a great site to visit even if you just want to sneak a peak at how much your neighbors got when they sold their property or pick up a few tips on how to stage your home before you show it to prospective buyers.

We designed a site that used the brand’s beautifully designed furniture to create a powerful and memorable visual experience. High-quality images of Interface’s products are the single most important visual element. The product catalog is clear, easy to explore and informative.

Visitors can explore the product range by thumbnail or full-screen view, as well as by designer and product type. The material bank was designed to be a great resource for interior designers. The site has a current a trendy feel to it and the design is heavily visual. It’s also easy for visitors to share their favorite products with friends on social media sites like Facebook. And most importantly, the site makes it easy to find and visit your nearest Interface retailer.

The online service utilized the Oikotie website’s unique and vast database of real estate in Finland (images and details of over 70,000 homes). In order to make the social media project a success, we knew we had to create a service that was truly valuable to consumers. No investment was made in media visibility. Users were driven to the website via a single direct email newsletter, after which the service spread virally.

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Our goal for the campaign website was 200 ideas and 20,000 visitors. Users submitted ideas during the first phase and voted for their favorites during the second phase. In addition to the campaign website, we implemented a Facebook campaign, created YouTube videos, and banners, as well as organized student events and exhibitions.

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We further developed the original concept based on feedback from the previous year and by tweaking our business strategy. Our main focus was on improving customer service based on the ideas submitted by participants.

The “Plant Your Own Cider Tree” campaign gave the broader, cross-channel “Cider Tree” campaign online presence by utilizing digital media. The TV ads featured a growing cider tree and the online campaign allowed users to plant their own cider trees.

The website was divided into six parts, each with its own speaker. One of the most popular parts was the open discussion between Sini Harkki from Greenpeace and Stora Enso’s CEO Jouko Karvinen. The site also included Carrot Mob’s “Sustainable Development Test” and a “Design a Plantation Game,” hosted by a Brazilian expert in rainforest conservation. The site was in English, Spanish, Portuguese and Chinese. The campaign’s Facebook page allowed people all over the world to take part in the conversation.